Quantcast
Jump to content

Sign in to follow this  
UTVBoard News

Bonnier Acquires the Sand Sports Super Show

Recommended Posts


blogger-image-885185015.jpg

WINTER PARK, Fla. (Aug. 18, 2016) - Bonnier Corporation, one of the
largest special-interest publishing groups in the country, has acquired
the Sand Sports Super Show, the world's premier sand sports trade
show and consumer expo, it was announced today by Matt Hickman,
vice president of brand strategies, Bonnier Corp. The strategic
acquisition solidifies Bonnier Corp.'s leadership in the off-road,
sand sports and motorsports segments, complementing the company's
repertoire of renowned publications and events geared toward
enthusiast audiences.

The Sand Sports Super Show is an annual trade show and consumer
expo where thousands of sand sports fans gather in Costa Mesa, Calif.,
to experience the latest products and industry innovations. Within its
community, the event is fundamental in uniting and mobilizing
enthusiasts, cultivating growth, and fostering safety awareness.

"Bonnier Corp. specializes in connecting high-value, passionate
enthusiast audiences with our partners," Hickman said. "The addition of
the Sand Sports Super Show furthers our market-segment leadership
and unlocks unlimited potential for our customer groups: spectators,
participants, sponsors and exhibitors."

This is the latest evolution of Bonnier Corp.'s presence within the off-
road, sand sports and motorsports realm. The company acquired Family
Events, a leading producer of motorsports-enthusiast events, in October
2014. Management of the Sand Sports Super Show will be folded into
the Family Events division.

"When Family Events was acquired by Bonnier Corp., one of our key
strategies was to seek out great events to add to our roster of shows,"
said Mike Moore, president of Bonnier Corp.'s Family Events division.
"The Sand Sports Super Show perfectly aligns with our strategic plan -
it's a great show with terrific partners and sponsors, and we plan to build
on its success in the years to come."

"The Sand Sports Super Show will be in good hands with a
knowledgeable steward to nurture continued growth and excitement for
the industry," said Donald Murphy, founder, president and owner of the
Sand Sports Super Show. "Family Events has produced exceptional
motorsports entertainment for more than 30 years and continues to
thrive within Bonnier Corp., so I'm confident that this new venture will
propel the show into a future of further success."

The 18th annual Sand Sports Super Show will be held at the OC Fair
and Event Center in Costa Mesa Sept. 16-18. Sponsors, exhibitors,
participants and key stakeholders will remain, and Murphy will work with
Family Events on the expo.

The ownership transition of the Sand Sports Super Show is effective
immediately. Terms of the deal were not disclosed.

For more information on the Sand Sports Super Show, visit

###

About Bonnier Corporation
Bonnier Corp. is one of the largest special-interest publishing groups in
America, with more than 30 multichannel brands extending into all
platforms, including magazines, digital media, events and product
licensing. Bonnier Corp.'s brands include Popular Science, Saveur, Field
& Stream, Popular Photography, Yachting, Flying, Salt Water
Sportsman, Cycle World, Working Mother and Outdoor Life. Bonnier
Corp. is owned by Sweden-based Bonnier AB, a multichannel media
conglomerate operating in 15 countries. For more information, visit

KNCETo5xzOA

View the full article

Share this post


Link to post
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
Sign in to follow this  

  • Similar Forum Topics

    • Hey there iam new to the utv world

      Hey there i just picked  up a 2011 massimo 800... just put a new rad in it old one had rubed a hole in it.... was  see where the best place to put a mechanical temp guage was... also looking to add a moose fan i seen post it helps... as well  as adding a Honda civic battery..... any help would  be awsome thanks

      By Jgemes, in New Members Area

      • 0 replies
      • 368 views
    • Supercharger 4 seater street legal dune buggy chevy ecotec on eBay no reserve show car

      Bidding starts at $1, no reserve sells to highest bidder    www.ebay.com/itm/122909656803   Please bid on eBay don’t ask me what the price is, it’s on eBay for no reserve bid to win    eBay item 122909656803 602-329-3936

      By Fireman2343, in UTV Off-Road Classifieds - Buy & Sell

        
      • 0 replies
      • 1,391 views
    • Third Annual SXS Adventure Rally - Sand Hollow State Park

      Third Annual SXS Adventure Rally - Sand Hollow State Park!!  November 9-11, 2017 SXS Adventure Rally. The thrill of exploration, the excitement of speed, the sensation of mother nature and machines. Average temp for November is Sunny and 65 degrees, perfect riding weather! http://SxSAdventureRally.com/ Facebook at https://www.facebook.com/sxsrally/ Facebook Event: https://www.facebook.com/events/1615716758440511 YouTube:
      https://youtu.be/uZLD1gSx3KQ
      https://youtu.be/ZytC0ZVLQfU ! REGISTRATION IS NOW OPEN !

      Our first year was a hit. Year two was bigger and better. It’s time for an amazing YEAR THREE!  November 9-11, 2017 And to make things even more special, we have added some amazing charities to our fundraising.  Thanks to Moto Zoo and Moto United for stepping up with making the Polaris auction possible!
       
      Bringing the dynamic, fun thrilling excitement from Rally On The Rocks and the promoter of WORCS Racing and taking it to South Western Utah!
      Sand Hollow State Park, (https://stateparks.utah.gov/parks/sand-hollow/)  in beautiful Southern Utah, awaits you with an amazing lakefront location bordered by sand dunes, slick rocks and views as far as the eyes can see! If you missed the first two CST Tires SXS Adventure Rallies, make sure you mark your calendar now for another amazing event. Plan on coming out and having a blast with us this year and with people from all over the United States. November 9-11, 2017
       
      *YOU DO NOT HAVE TO ENTER THE RALLY TO COME ENJOY THE UTV/SXS VENDORS AND TEST DRIVE THE LATEST INDUSTRY EQUIPMENT AND MODELS.* Who wants to take demo rides on the latest releases from top manufacturers? POLARIS RZR
      http://www.polaris.com/RZR YAMAHA
      Come out and test drive the latest offerings from Yamaha!!
      https://www.yamahamotorsports.com/pure-sport-side-by-side CAN-AM
      Grab a sneak peek of the all new Can-am cars!
      http://can-am.brp.com/off-road/maverick-x3-unleashed.html SXS Adventure Rally at Sand Hollow is a family friendly event with guided trail rides, primarily rock crawling with some less technical scenic rides in and around Sand Hollow State Park in Hurricane, Utah.  Dates are November 9th, 10th and 11th, 2017. Come down to southern Utah and test drive the latest offerings from the top manufacturers, take guided trail rides around Sand Hollow, get fed (the pre-ride breakfast got rave reviews!) and meet new people. There is plenty of dry-camping available on site as well as very close local hotels that you can drive your utv from! Even if you can't make it for the guided trail rides, come for the test drives and open riding.  Sand Hollow will be open for riding approx. 2pm once the guided trails are back. (Sand Hollow State Park charges a $10 day use fee to enter the park.) Visit http://SxSAdventureRally.com/ updated info on registration, trail list, schedule & more!      

      By Off Road Sports TMac, in UTV Events and Rallies

        
      • 0 replies
      • 380 views
    • Casting Call! new online reality offroad show

      CASTING CALL ONLINE OFF ROAD REALTY TV SERIES Do you have a reality show idea based around your passion for off roading and the lifestyle you live? Are you creative? Do you think outside of the box? Are you a character and willing to share your life for all to see? Do you compete in any type of off road racing? (Not necessary) Have a story that just needs telling? We want to hear all your ideas. We are is looking for talented individual’s and personalities like yourself who may have an idea or want to star in an off road reality series based around off roading and the lifestyle we love. If you have an idea or know someone who wants to be in reality show contact us with your pitch. Guidelines for presenting ideas • Video submittal: will be no more than 2:00 minute long describing your pitch idea. • Written submittal: describe in 300 words or less your concept idea and why you think your idea will work for reality. • Individual Casting Calls: individuals who think they have what it takes to be in an off road reality show must send a bio and a brief description about yourself and why you want to be a part of an off road reality show. Email all submissions to: [email protected] Please submit all videos using https://www.wetransfer.com If your pitch is selected we will contact you and discuss what the next step will be.

      By realityoffroad, in General Discussion - Anything

        
      • 2 replies
      • 1,270 views
    • Joyner now accepting trade in on the purchase of a new unit.

      Send me pictures and all the details on your used Joyner and i will reply with a offer. You can also contact me directly at the office. Thank you.  

      By JoynerUSA, in Joyner UTV SxS Forum

        
      • 0 replies
      • 317 views
×